Welcome to Morecambe Bay course – training to boost the visitor economy

‘Welcome to Morecambe Bay’, a new, bespoke customer-service training course, is taking place for the first time in Cumbria on Tuesday 13 May at the Forum in Barrow with further courses taking place over the next 12 months.  The one-day training course combines customer care with product knowledge so that visitors get the best possible welcome and businesses are effective at selling the Bay. The course has been developed by a partnership including Cumbria Tourism, Morecambe Bay Partnership and Marketing Lancashire.

This first Cumbrian ‘Welcome to Morecambe Bay’ course is just the start of a series of training days aimed at further developing the reputation of Morecambe Bay as a destination that excels in customer service, as well as in natural beauty. Funded from Morecambe Bay Partnership’s Coastal Communities 700 Days to Transform the Bay and the Headlands to Headspace Heritage Lottery programmes, Welcome to Morecambe Bay training will put Morecambe Bay businesses at the forefront of first class customer service, offering a big warm welcome to visitors old and new, helping to sustain and create new jobs in the area. Tailored from the acclaimed Welcome Host Gold training course, this new destination-specific course benefits from the nationally recognised Welcome to Excellence quality assurance and branding and is subsidised by the Coastal Communities Fund.

Susannah Bleakley, Executive Director, Morecambe Bay Partnership said:

‘This is an exciting time for Morecambe Bay. Partners and businesses are working together to make Morecambe Bay one of the fastest developing destinations in the UK.  We want visitors to Morecambe Bay to feel our love for the area and come back again and again.  The Bay area has so much to offer visitors awe-inspiring land and seascapes, fascinating stories about our heritage and culture, world class wildlife and species – and our businesses need to be at the forefront of attracting and welcoming new and returning visitors.’

 Richard Greenwood, Head of Operations, Cumbria Tourism said

“It’s good to see partners and businesses from both sides of the Bay working together to raise the profile and quality of the visitor offer. Together we have put together a great new course to improve the visitor welcome and raise awareness about what a fascinating place Morecambe Bay is – from its vast intertidal seascapes to limestone crags, historic towns and villages, to its lovely trails and cycle routes. There is something for everyone”

Ruth Connor, Chief Executive of Marketing Lancashire said:

“The timeless appeal of Morecambe Bay, its unique landscape and far-reaching vistas means that it continues to be one of the must-see places to visit on any trip to Lancashire and the South Lakes. To secure this unique position in the hearts and minds of future visitors we do have to work harder and smarter, to keep visitors coming back and to make each one an ambassador for the area because of their experience whilst here.  As destination management organisation for Lancashire, Marketing Lancashire is proud to promote and support the Welcome to Morecambe Bay training course.” 

Further Welcome to Morecambe Bay training courses will be delivered over the next 12 months – see www.morecambebay.org.uk for more details. Forthcoming dates: 

  • 13 May at the Forum in Barrow. 
  • 15 May at Longlands Hotel, Carnforth

To book your place or for more information on the Welcome to Excellence courses contact:  01772 426454.

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