The 2012 Open brings £65 million benefit to the Lancashire economy

According to new research released on 8th January 2013 the 2012 Open Championship which was held at Royal Lytham & St Annes delivered a £65 million benefit to Lancashire’s economy.

The research, which was commissioned by the R&A who organise the Open Championships and was undertaken by Sheffield Hallam University’s Sport Industry Research Centre, involved analysis of commercial involvement and interviews with 2133 spectators. Around £25 million of the extra spend took place within the Fylde Coast area with an additional £3 million in the wider Lancashire area due to spend by spectators, organisers, sponsors, the media and the players themselves. The remaining £37 million is destination marketing benefit derived from global media exposure.

The findings were announced in a joint news release from The R & A, Lancashire County Council and Fylde Borough Council. For more information see Lancashire County Council’s website

The British Open has been held here in North West England 3 times since 2006 (Royal Liverpool 2006, Royal Birkdale 2008 and Royal Lytham and St Annes 2012). It will return to the region in 2o14 when it will be held at Royal Liverpool on the Wirral.

The Women’s British Open has also been a frequent visitor to the region with all 3 of the above courses hosting events, the last being held at Royal Liverpool in 2012.

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